Marketing is a huge topic, and I don’t claim to be the ultimate go to guy for marketing a business. However, I spend a lot of time doing just that for my own business, and I like to share what I learn with my clients and anyone else who might wander on to this blog.
Social media has become a powerful force for marketing a business online. In order to make better use of social media communications (i.e. posting on social media for your business) I suggest turning to the old marketing foundations of features and benefits.